Living to 150 years of Age–Prudential’s Ad Campaign
Yesterday, I was driving on the 405 freeway in Los Angeles and I saw the billboard from Prudential Insurance
Company. The headline reads “The First to Live to 150 is alive today”. I wrote about this person over a year ago. Scientists proclaim that there is one or more humans alive today that will live to that age. Prudential’s tag line with the ad says “Let’s Get Ready for a Longer Retirement”.
Yes, they want you to think that if you don’t plan early, your retirement income will run out prior to your death. This is all based on the retirement age of 65. Now really consider these numbers. If you retire at 65 and live to age 150, you would have 85 years of retirement. The whole thinking by Prudential and the American psyche is that you are to retire.. If anything, by living longer, you will …